Ancestral Notes

My Family History blog

Endorsements – What Are They?

I have blogged in the past about several products and services that I use or have tried, this includes research websites, genealogy programs, website builders, web hosts etc. If my understanding of the revised FTC regulations is correct, that would be an endorsement. If you think about it, even #follow Friday on Twitter is an endorsement!

I have only been compensated by one company, not for an endorsement, but for being a Beta tester. I have posted about this company in my blog, so now, do I have to go back and edit all of my posts that mention it with a disclaimer or explanation? This will be a lot of work for some bloggers who have been around for years.

Oh, well, I don’t have to worry, FTC regulations don’t apply here, but Canada is a follower, not a leader, so it’s only a matter of time.

I think I’ll put a disclaimer in future blogs, say something like;

“This post is only my opinion, I was not compensated for endorsing any person, website, product or service in any way. EJBradt“.

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Filed under: Blogging, , ,

Tombstone Tuesday – Ker-Bender, Drummond Hill Cem., Lundy’s Lane, Niagara Falls, ON

Rev Peter Ker

on reverse, John Bender

Filed under: Daily Genealogy Blogging Themes, Loyalists, Tombstone Tuesday, , ,

The FTC Takes Blogging Seriously


Bloggers
have been mocked and ridiculed by those who think that bloggers are vain narcissists and need to “get a life”, but no longer. The FTC. has recognized blogging as a legitimate resource for consumers to find out information about just about any product or service available and want the consumer to have an honest endorsement. Of course, they open up the playing field for frivolous lawsuits.
The revised Federal Trade Commission regulations regarding the endorsement of products is something that all bloggers need to be aware of. Blogs that are paid money, goods or services to blog about reviews for products and services are under suspicion, and may be held liable for inaccurate or misleading information. This also includes “mini-blogs” like Twitter.
I think that it may be necessary in the future to have a copyright on every blog site and disclaimers in every post. I’d better start soon, the regulations go into effect on Dec. 1, 2009.

FTC

Text of the Revisions

*Disclaimer – this blog post is my opinion and I received nothing for my endorsement of the blogging community.

Filed under: Blogging,

October 2009
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